First impression matters, what you say to your agency’s clients isn’t as important as you think — all that matters is what they hear. If you want to double your marketing success, you need to avoid these common phrases. especially when it has to do with Customers
Sometimes a well-intentioned phrase can be misconstrued as offensive.
While it’s not cast in stone, we’ve compiled some words and phrases that are best left out of business conversations in Nigeria.
Although they are popular but it has being found unnecessary in effort to make sales. They are;
1. “With all due respect”
This phrase is just as bad as “no offense.” It was originally used to soften the blow of the second part of a sentence — which would include a criticism of, or disagreement with, the listener.
With all due respect has become an overused phrase, it is now often used sarcastically to mean the exact opposite of what it states.
An example: Mr Segun, with all due respect, I didn’t expect you to be surprised, the price of everything has gone high recently.
2. “To be honest”
Any sentence that starts with “to be honest” never ends well. Have you ever said, “to be honest, that’s the last price” In that regard, “to be honest” is kind of like “with all due respect,” but it adds another problematic layer.
It could also make clients wonder, “Were they not being honest with me before? The worst part is that after using “to be honest” several, the price will later favour a persuading customer.
3. “HTML, SEO, AMP, KPI”
Just because you understand what the acronym “PPC” stands for, and what the difference between “outbound” and “inbound” marketing is, doesn’t mean your client does. The same goes for bigger, less common words like “tendentious,” “axiomatic,” or “propitious.”
You might even be reading this without knowing the meaning of HTML, SEO, AMP, KPI. Keep terminologies away from your conversations.
4. “It’s not our fault”
When a responsible customer is about to take a risk and buy from you, never use this word. It reminds them of how helpless they if they buy from you as well as double their risk aversion.
In the moment, pointing the finger at external factors might seem like it absolves you of wrongdoing, but saying “it’s not our fault” is actually more likely to negatively impact your client’s perception of your team.
So the next time you’re tempted to say “it’s not our fault,” remember that by doing so, you’ll likely lower your client’s belief in your ability to perform better on future projects.
Finally, outstanding marketers listen more than talk. This gives them leverages on using the right one for the right people. Other words that should be avoided are;
5. “You don’t know what you’re talking about”
6. “Never,” “always,” “again”
7. “To whom it may concern”
8. “Does that make sense to you?”
9. “Take it to the next level,” “Think outside the box,” “Low-hanging fruit”
10. “I think”
“I think” can have the same effect as “does that make sense to you?”. It can weaken your statement by making you sound unsure of yourself.
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