Lionel Messi: Barcelona’s Loss, PSG’s Gain

Lionel Messi

Even though it formed a major part of arguments in deciding who truly should be awarded the GOAT (at least of this generation), between hardworking Cristiano Ronaldo and simply mercurial Lionel Messi; no one saw it coming.

The footballing world was dealt a rude shock when Spanish giants, Barcelona announced earlier in the month, the Messi will not be returning to the club for the 2021/2022 season owing to a dip in the club’s financial and Spanish football financial regulations,

A few days later news soon broke that the Argentine Captain will be moving to Paris Saint-Germain, These events immediately had several effects on the sporting world for some good, for some bad, for some ugly.

Barcelona’s Loss

Just a few days ago, Barcelona’s Coach, Ronald Koeman admitted that hope is very slim without their talisman. But the loss to PSG will not be suffered only on the pitch.

Immediately news broke that the club legend was leaving, all Barcelona shirts with Messi’s No.10 for the 2021/22 season disappeared from the shelves.

This is standard procedure for shirts that have already been printed before a player leaves a club, for instance with Neymar back in 2017.

According to a variety of studies, around eight out of ten Barcelona shirts that are sold had Messi’s No.10 printed on the back, which meant Messi accounted for 80 percent of shirt sales and  an income of between 20 and 30 million euros per season for the Catalan club

The general director of Diagonal Inversiones, Marc Ciria, explained following Messi’s departure that they are hoping Memphis Depay’s shirts will sell at a good pace after this blow.

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Apart from the disappearance of the best-selling shirt in the world, there are other expected losses due to Messi’s departure from Barcelona and the LaLiga;

-50 million euros collected from taxes.
-950 million euros sponsorship contract from Nike!
-111 million euros, profit from Messi’s photos
-Barcelona’s profits and revenues as a city from tourism declined by more than a third!!
-Barcelona’s market value decreased by 3.19 billion euros.
-Barcelona will lose 60 million euros from commercial advertising annually.
-Sponsors contracts at risk of disappearing, amounting to 74 million euros annually
-55 million euros from Rakuten
-19 million euros from Beko

-Barcelona will lose about 175 million euros in ticket revenue , especially from the outside of Spain.
-The value of La Liga television broadcasts decreased by 1.7 billion euros
-3.4 billion euros for a period of 3 years, the value of the La Liga contract with the Spanish telecom company is threatened with cancellation.

PSG’s Gains

According to Spanish newspaper Marca, PSG has already sold 832,000 jerseys in the first 24 hours of his arrival. This has surpassed Cristiano Ronaldo’s record 520,000 Juve shirts shirt sales when the Portuguese joined the Serie A in 2018.

If 832,000 Messi PSG jerseys would have been sold, it would be bringing in around 100 million euros in revenue (calculated with the price of the PSG replica with Messi printing).

By securing the prized signing of Lionel Messi, Paris Saint-Germain moved into a new dimension with a player widely considered to be one of the all-time greats of the game.

The 34-year-old strengthens a glittering attack that includes his friend Neymar, his countryman Angel Di Maria, and France’s star striker Kylian Mbappe.

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Qatari-backed PSG has been desperate to win the Champions League, falling just short when it lost the 2020 final to Bayern Munich. Now, with Messi on board, it has arguably the strongest attack in the game

Similarly, the arrival the Argentine Magician surpasses the fanfare of Neymar’s world-record signing for 222 million euros ($261 million) from Barcelona in 2017, and Zlatan Ibrahimovic’s brazenly self-promoting presentation by the Eiffel Tower in 2012.

Their transfers boosted TV viewing figures considerably, with broadcaster Canal Plus getting a 40% increase for Neymar’s first few games. And now a further boost is expected with the arrival of Messi.

With the GOAT in the side, PSG is expected to deliver both on and off the pitch.

 

Seun Awosika

Journalist, Media Consultant & Strategist

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